The sport management and analytics degree program in the Eberhardt School of Business prepares you to succeed in this dynamic business environment. The curriculum evolves in response to three tenets: the standards set by the Council on Sport Management Accreditation, strategies used by practitioners in the field and emerging research by Pacific’s faculty.
Each week, millions of fans attend professional, college and amateur sporting events across the country. According to Statista, North American sports revenues in 2024 were estimated at $52 billion. The sports industry is on the cutting edge of change and innovation. Leagues need pioneers in data analysis and leverage integrated marketing technologies to attract and retain fans. Manufacturers continuously develop new equipment to improve sport performance and safety.
Opportunities to learn outside the classroom provide immersive experiences that develop your professional skills and networks to serve as a bridge to your career. You will gain practical experience through required internships, immersive class assignments with sports organizations and a sport-specific study abroad program. You can also volunteer for events, visit stadiums and network with alumni throughout your time in the sport management major.
As the only AACSB-accredited business school at an NCAA Division I California university with a sport management and analytics major, Pacific provides a contemporary curriculum and multiple hands-on learning opportunities.
At Pacific, Klara found opportunities to pursue her tennis career by studying sport management. An internship with Sacramento Republic Soccer Team opened her eyes to new opportunities she had not considered before. She was able to take classes to explore her new interests and added a second major in marketing management.
In the sports management degree program, you will benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the sports industry and provide you with exceptional opportunities for practical experience.
Pacific alumna Nicole Rios Barbour ’07 began as an intern with the Golden State Warriors after she received her undergraduate degree in sport management. Learn how her experience at Pacific helped pave the way to her role as the vice president of partnership development.
The Eberhardt School of Business offers intellectually challenging coursework that emphasizes the skills employers value most, such as teamwork, communication skills, problem-solving and ethics. The sports management degree program goes beyond this curriculum to apply these business principles and data analysis to the unique demands of the sports industry.
Please see the latest General Catalog for current degree requirements and course listings.
