Marketing Management Degree – BSBA

Marketing is fundamental to all profit and non-profit organizations. From connecting with your customers to competing in a global marketplace, a degree in marketing opens students up to a wide range of career possibilities applicable to any industry. With a degree in Marketing Management, you will learn how to conduct effective market research, analyze data, manage promotional activities and formulate brand strategies.

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Marketing management

Evaluate consumer behavior theories to better connect with consumers and create new products from idea formation to execution. You will learn to formulate effective digital communication strategies by solving hands-on business problems while enhancing your teamwork and leadership skill through experiential projects.

Faculty

Pacific students in the marketing management degree program benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the marketing industry as well as the latest marketing research, providing students with exceptional opportunities for experiential learning.

Careers

With the help of the Eberhardt Career Management Center, marketing management students will compete for credit-bearing internships opportunities with companies across industry sectors located in the Central Valley, San Francisco Bay Area and Silicon Valley. Our students have gone on to marketing careers at global companies such as Starbucks, Gallo and Clorox. Many have even started their own businesses.

Eberhardt Career Management Center

INTERNSHIP DIARIES

What’s it like to intern at a PR agency?

Marketing major Megan Nishimura ’25 interned for Becker Communications, a public relations agency in Honolulu, Hawaii. She tells us all about her experience, from networking with industry professionals to conducting marketing research. Plus, Megan shares her tips for making a great first impression and getting the most out your internship.

Learn more about Megan’s Bloomberg internship

Outstanding Student

Sahila Shah '23

When Sahila started her summer wealth management internship with Wells Fargo, she was nervous. As a marketing student, she’d never worked in finance before and had doubts about how she would adapt to an unfamiliar field. She quickly came to realize her business education at Pacific — and unique perspective as first-generation, Pakistani American student — enabled her to think outside the box and make valuable contributions to the company.

Learn more about Sahila

Alumni Success

Alex Gerberick ’17

"I never had a specific company I wanted to work for but knew I wanted to market a product I believe in.
I applied for countless internships to get experience under my belt before graduation. With guidance from the ESB Career Management Center, I narrowed my search to boutique wineries in my hometown, landing an internship that became a full-time role after graduation. My studies at Pacific, relations with faculty, and that first job, plus a lot of hard work, led me to my dream job as Senior Marketing Coordinator for the Duckhorn Portfolio – the number one luxury wine company in America."